Instagram offers cheaper forms of advertising usually in the range of $0.7-$1.00 per ad, whereas Snapchat is $1.00-$1.30.Instagram Stories is designed to ensure you watch all of your follower’s stories, which is likely why TheAmplify reported a 28% higher view rate on Instagram vs.I'm convinced Instagram will be the preferred platform for businesses to advertise relative to Snapchat which will further increase Facebook's ARPU for the following reasons: According to eMarketer, Instagram accounted for about $3.2 billion of Facebook’s $40 billion in revenue in 2017 (approximately $4 in ARPU). Instagram currently is showing the most promise for immediate monetization. Instagram/Snap/ WhatsApp/MessengerĪlthough Instagram’s MAU base (1 billion) is nearly 10 times that of Snap's ( SNAP) (188 million), both have managed to increase their YoY growth rates between 33%-50% since December 2013 (Statistica Data shown above). I would like to stress that forward looking MAU growth rates and ARPU for these features is still very much “murky waters.” This article is meant to give a potential valuation for these features, not an exact valuation. Instagram, WhatsApp and Messenger currently have almost four billion MAU combined (sources shown throughout article) and have significant revenue generating potential that Facebook is just beginning to tap. Facebook ( FB) may see declining MAU growth for the foreseeable future as three billion people have access to Facebook and it reaches 2.23 billion already.

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